ラムネ The Ramune 200 ml bottle is one of the few Codd-neck bottles still on the market. This design takes its name from its designer, Hiram Codd, who designed and patented it in 1872.
Could such a dated design still be relevant in the market? Would it stand today’s demands of package usability? These are the questions that we will try to answer.
Initial Impressions
This is a well made glass bottle, that certainly stands out at the point-of-purchase (POP). However, opening it requires reading through the six-point instructions.
Even after reading the instructions, we failed to open the package despite struggling with it for an extended duration of time. But more on that later.
As we pointed out in previous articles, the need to print instructions on how to open a package is a clear indication of package usability issues. The bottle, in addition to the opening instructions, displays five different warnings on the label, which may also indicate additional safety concerns.
The version we tested was updated in 2006 with depressions on the neck to provide means to prevent the ball from causing unintentional blockage of the flow.
ข้อมูลจาก : http://www.packagerepublic.com/?p=1994#more-1994
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